Design and scale the photography
business of your dreams..


12 month photography business program

You're ready to grow this business.. and that is what I am going to help you with. 

Welcome to Mind Your Business. A 12 month business mentoring program where I am going to take my 10+ years of experience in growing a profitable photography business, and give you the entire framework, support and resources you will need to do the same, in a way that suits your life and your goals... all within 12 months

LET'S DO THIS

Introducing 'Mind Your Business'

I Built a Multi-Six-Figure Photography
Business in Three Years. Now I’m Handing
You the Exact Systems to Do the Same. 

Is this you?


✨ You’re a photographer and a mum, trying to turn what you love into a business that actually can support your family.


✨ You want the flexibility to be there for your family while making real, reliable income doing what you love.


✨ You’re already working, booking clients, and doing all the things—but it still doesn’t feel like a proper business yet.


✨ Some months feel amazing, others make you wonder if you’re doing something wrong.


✨ You see other photographers doing this full time with consistent $10-30k months and wonder—what do they know that I don’t?


✨ You feel lonely in business and you're craving that connection with others who are in this phase of business too

✨ You're ready to take the next steps into business and grow it, but have zero idea where to even start...


If that sounds like you, "Mind Your Business" is exactly what you need. Let’s build this business properly—so it actually pays you, grows with you, and gives you the life you want.

What is it costing you NOT to do this?

Save yourself the time, the lessons and the money of trial and error.

What's involved in this?

Like most of us, you probably accidentally started this business, right?


Now, you’re here because you’ve tried to figure this out alone, and you’re still not where you want to be...

 Well buckle up because I am about to give you literally everything you'd need to build a multi six figure business like I have...


In this 12 month program - We are going to cover :


🎯 The Complete Business Model & Strategy that I have used to build my business to nearly $400k per year → Know exactly what to do to make this work—without wasting time on things that don’t.


💰 Pricing & Profit Strategy → Set your prices with confidence, charge properly, and actually make a profit with your chosen model of business (Because there is more than one way to do this!)


📣 Marketing & Social Strategy → Attract the right clients with organic content + paid ads that actually convert. We will go through everything from photography specific marketing strategies that actually work, Meta Ad strategies and how to leverage social media & your personal brand


⚡ Automations & Systems That Save You Time → I will give you the exact workflows and automations I use to run a smooth, stress-free family photography business. (This automation system is worth over $20,000 alone and you literally get it done for you so you can instantly start using it)


🧠 Deep Mindset & Confidence Coaching → Because before ANY OF THIS.. if you don’t believe in yourself, nothing else will work.


📞 12 months of 1:1 Coaching & Direct Support + a community of like minds all in the same boat as you  → No more figuring this out alone—you’ll have real-time guidance from me every step of the way. Personalised help with your situation, your marketing strategies, your ads. Whatever you need for the month, I will sit with you and work it out. 



I am literally bundling up my 10 years of business experience, my entire business model, my automations and all of the lessons I have learned along the way, and passing it on to you... This is going to change your life. 



Let’s make it happen.

I know you need this, let's have a chat

I know it is an investment, but you are worth investing in

How your life is going to change in 12 months..

This is not just for anyone. It is for the person who is ready to make serious shifts. It Is More Than a Business Program... This Will Change Your Life and the way you function and think. 


This is 12 months of deep, real, life and business transformation... 

After this 12 months you're going to have

✨ A fully functioning, profitable photography business model—set up properly from the inside out.

✨ A clear marketing strategy that brings in clients—without constantly hustling for bookings.

✨ A pricing model that actually pays you properly—no more working for less than you deserve.

✨ A business that fits your life—not one that takes over it.

✨ A community of other like minds doing what you are - No more doing this alone!

✨ A growth mindset, and the actual confidence to show up, sell, and own your worth as a photographer and business owner.


This is the program I wish I had when I started. And now, I’m giving it to you.


What are we going to be doing?

The 3 Day In Person Retreat (Adelaide / Barossa Region)

This is where we kick things off—and it’s so much more than just business strategy. These three days are designed to completely shift the way you think about yourself, your business, and what’s possible for you. We’re diving deep into mindset, confidence, business foundations, and marketing—so you walk away knowing exactly what to do next and feeling like the photographer and business owner you’re meant to be.

You'll be surrounded by like-minded photographers who are just as committed as you are—learning, growing, and supporting each other. No awkward networking. No competition. Just real connections, real breakthroughs, and real change.

Day One : Mindset shifts & rewiring with Nikki Vox

Day Two : Business Foundations & Personal Branding - Business Foundations with Jade & Personal Branding / Social media with Maggie 

Day Three : Goal setting & pricing - Set your intention for the year and pricing & profitability workshop with Kate Ellis. 


By the time you leave this retreat, you won’t just have a new plan, you’ll have a new way of thinking that makes success inevitable.

Quarterly In Person Workshops

These quarterly in person workshops are where we are all going to come together and learn! These are subject to change depending on the group intake and what I feel like will be most beneficial to you and our group! 


📆 Q2: Systems, Automations & Styled Shoot
This is where we take the backend of your business from chaos to completely streamlined—so you stop drowning in admin and start running your business like a well-oiled machine. Jade is an absolute EXPERT in streamlining systems and creating automations to SAVE YOU TIME! 

🔹 Optimizing Your Workflows & Client Experience → Set up systems that save you time and make your clients rave about you. I will give you my entire automations for you to use and the platforms I use as my client management systems. 

🔹 Automating the Repetitive Stuff → Emails, invoicing, contracts—let’s get it all running on autopilot. We want your backend to be SEAMLESS 

🔹 Styled Shoot with an Industry Expert → A high-end, portfolio-worthy shoot designed to attract your dream clients (and show you how to create stunning work that sells).



📆 Q3: Master Your Marketing with Mark Rossetto

You can be the best photographer in the world, but if no one knows who you are, it doesn’t matter.

Mark Rossetto is a world-class marketing coach for photographers, and in this workshop, he’s giving you the exact strategy to attract, convert, and book more of your dream clients.

🔹 The Master Your Marketing Framework → A complete roadmap to building demand for your work.

🔹 Mapping Out Your Own Marketing Strategy → No more “I don’t know what to post.” You’ll leave with a clear, actionable plan that works.

We can implement all of this strategy in your 1:1 calls and I can help you with your marketing strategies as they're happening!!!


📆 Q4: The Wild Card & Celebration

By this point, your business will have transformed. But what you need most at this stage? I'll decide once we are here. 

🔹 Maybe we deep dive into client experience, passive income, or advanced marketing.

🔹 Maybe we spend the day shooting, creating, and pushing your creativity.

🔹 Whatever it is—you’ll get exactly what you need, right when you need it.

And in October, we celebrate. A dinner to toast to the wild transformations that have happened over these 12 months—because you won’t be the same person you were when you started.

Monthly 1:1 Zoom Calls with Jade 

Building a business can feel overwhelming—especially when you’re trying to figure everything out on your own. That’s why every month, you’ll have a live group coaching call with me, where we dive deep into what’s actually happening in your business.

These aren’t just generic “how’s it going?” chats. This is where you get real answers, real support, and real strategy—so you’re never left second-guessing your next move. Come to me with what you need and I am here to help you through it. 

What We Cover in These Calls:

📌 Ask Me Anything – Struggling with a pricing decision? Unsure about your marketing? Need help with a tricky client situation? Bring your questions, and I’ll help you work through them.

📌 Business Growth Strategy – We’ll can talk through where you want to go, what’s working, what’s not, and what needs to change so you’re always moving forward towards that goal.

📌 Mindset & Confidence – Business isn’t just numbers and strategy. It’s also about believing in yourself, showing up with confidence, and getting past the self-doubt that keeps you stuck. Business is hard, you will get stuck, sometimes you need someone to go through it with! 


You don’t have to do this alone. With these calls, you’ll have direct access to me, ongoing support, and a community that’s growing right alongside you.

SEE THE INFO BOOKLET BELOW

Design by Jade Philp

This is made for you if...

You LOVE photography, but turning it into a profitable business feels impossible.
You’re drowning in editing, taking on too much, and still not making the money you should be.
You’re booking clients, but they haggle, hesitate, or ghost you when you mention your prices.
You know you need to charge more, but every time you think about raising your rates, you panic.
You’re exhausted from doing “all the things” but still feel stuck.
You’ve tried the courses, the freebies, and the endless Googling… and yet, nothing is clicking.
You’re watching other photographers book out and wondering, ‘What do they know that I don’t?’
Because right now, it feels like they have some secret formula—and you’re over here winging it, hoping for the best
Deep down, you know you need more than another course—you need a real plan, real support, and a serious mindset shift.
You’re done guessing. You’re ready to actually invest in yourself so you can start making this business work. 
You’re constantly second-guessing yourself and waiting for the “right time” to go all in.
But deep down, you know if you keep waiting, another year will pass—and nothing will change.
Empty space, drag to resize

Skip the shitty lessons, don't wait years to be where you want to be.

The best way to learn, is to be shown by the people who are doing what you want to do...


In 12 Months, Here’s What Will Change for You

You’ll finally be charging what you’re worth—and clients will pay it.

No more “is this too much?” anxiety. You’ll set prices that actually support your business and life—with the confidence to back it up.

Your marketing will actually work—without spending hours on social media

No more throwing offers into the void and hoping for bookings. You’ll have a real strategy that brings in dream clients who value your work.

You’ll have a business that fits your life—instead of running yourself into the ground

No more overworking for scraps. You’ll build a business that gives you time, freedom, and stability—without burnout.

You’ll stop second-guessing yourself and start leading with confidence.

No more wondering “am I doing this right?” You’ll make decisions like a CEO, not just a photographer figuring things out alone.

You’ll have a community that pushes you to grow.

This isn’t just about strategy—it’s about surrounding yourself with the right people. Photographers who support, challenge, and inspire you so you’re never stuck figuring it out alone again.

You’ll have a real plan—no more throwing shit at the wall hoping it sticks.

No more trial and error, no more wasted time. You’ll know exactly what steps to take to grow a profitable, sustainable business that actually works.











I Know Exactly Where You Are—Because I Was You.

I remember sitting on maternity leave, staring at my camera, wondering if I could actually turn photography into a business.

I had no clue how to price myself, no idea how to find clients, and zero confidence that people would pay me real money for this.

So I did what everyone does.. I said yes to everything, charged way too little, and worked myself into the ground… and still felt stuck.

🔹 I was overworked and underpaid.

🔹 I was constantly second-guessing myself.

🔹 I felt invisible in an industry that seemed impossible to break into.

And then, something changed.

I stopped winging it. I stopped letting fear run my business. I learned how to price myself properly, market myself like a pro, and rewire the limiting beliefs that kept me stuck

Fast forward—I run a multi-six-figure photography business, employ a team, and book 250-300 clients a year.

And now?

I’m handing you the exact roadmap that got me here and holding your hand for the entire process, so you don’t waste years figuring it out alone like I did.

Mind Your Business is NOT just another business course.

It’s a 12-month intense program designed to take you from overwhelmed and underpaid to confident, booked-out, and running a business that actually supports your life.

You don’t have to piece this together alone. You don’t have to struggle for years like I did. Let’s fast-track your success.. starting now.

🔥 There is nothing else like this mentorship and I can not wait to help you change your life. 

Frequently asked questions

HOW DO I APPLY?

Click one of the application buttons & fill out the form. I'll organise a quick 15 minute call with you because need to chat first! I want to meet you & know whether or not this program is actually going to benefit you. I don't want you to do it unless I can see this being able to actually transform your life when you put the work in!

I want to make HUGE impact with this program and see the changes it makes to your life, so if I feel you're maybe not ready for it yet - I will let you know.

After our chat - If I feel like it'd be perfect for you.. I will send you the invoice to secure your position for $750! 

Who is this mentorship for?

This is for photographers who are serious about turning their passion into a profitable business. Whether you're just starting out or you've been in business for years but feel stuck, this program is designed to help you ditch self-doubt, price yourself properly, book consistent clients, and run your business with confidence.

I’m not a total beginner, but I still struggle with pricing, marketing, and consistency. Will this help me?

Absolutely. This isn’t about learning how to take better photos—it’s about working on yourself, surrounding yourself with the right people and running a business that actually works. If you’re struggling with underpricing, feeling lonely in business, inconsistent bookings, or feeling overwhelmed by marketing, this mentorship will give you the exact strategies and mindset shifts to move forward with clarity and confidence.

I’m already so busy. How much time will this take?

Well.... How badly do you want this transformation? This mentorship is designed to save you time in the long run, by giving you clarity in your business in alignment with your values and goals... but it's going to take work.

The transformation potential in this 12 months is insanely life changing. The more time you invest in yourself (not just for business), the more you're going to get out of this. At a bare minimum, expect to dedicate a 1 hour per month to your call with Jade but then also consider you'll want to spend a lot of time implementing things, working on things we discuss and you'll also need to set time aside for our quarterly workshops which go from 10am-6pm. 

I'd recommend using this time to go hard... and I don't mean that gross hustle where you work stupid hours, I mean carve time for yourself, prioritise self care, look after yourself and nurture your body so you can have peak ability of your creative brain to make the most incredible changes in your life and business

What if I can’t make one of the live workshops?

While the in-person events are a huge part of the transformation, we understand life happens and if you're interstate, we can zoom ya in for these!

All online elements will be recorded, and you’ll have ongoing access to the mastermind group for support and guidance. It's normal to miss one or two of the events, but please don't skip out on all of them!

What’s included in the mentorship?

✅ A 3-day in-person retreat focused on mindset, confidence, and business clarity
✅ Quarterly full-day workshops with industry experts (Marketing, Pricing, Systems & more)
✅ Monthly 1:1 coaching calls with Jade for personalised guidance
✅ Insider knowledge into all of the business tools I use, including my automations and systems in Hellozen (My Client Management system)
✅ A private mastermind group for real-time support, feedback, and accountability
✅ Exclusive access to top experts in branding, pricing, marketing, and automation
✅ A clear, step-by-step business roadmap to create a profitable, sustainable business

What if I want to leave the program early?

This is a 12-month commitment, and by joining, you are committing to the full investment, whether paid upfront or in monthly installments. If you decide not to continue, you are still liable for the full program cost, as your spot cannot be refilled. This mentorship is designed for those who are all in and ready to do the work.

I’m nervous about investing this much in myself. How do I know it’s worth it?

Ask yourself this: How much has staying stuck already cost you? The undercharging, the inconsistent bookings, the self-doubt—it all adds up. This mentorship is an investment in your future, giving you the tools, mindset, and support to create a business that pays you what you’re worth. If you take action, the return will be far FAR greater than the investment.. 

When does the program start?

The mentorship runs for 12 months, with the next intake opening in OCTOBER 2025. Spaces are limited to only 20 Australia Wide (STRICTLY), so if you’re ready to transform your business, don’t wait to apply your interest now. It is only $750 NOW to lock in your spot!!! 


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